Sigfides vs Yext — Identity Alignment vs Directory Broadcasting
Yext is a directory distribution and listings management platform.
It helps businesses publish NAP data across partner networks and aggregators.
Sigfides works one layer beneath that.
Before anything is broadcast, we confirm whether the
underlying identity, coordinates, schema and canonical record are actually correct.
The core difference
Yext pushes your data outward. Sigfides asks a more fundamental question first:
“Is the version of your identity being distributed actually the right one?”
- If your old address still exists online
- If your map pin is wrong
- If your schema contradicts your GBP
- If your landing page doesn’t match the entity
Then broadcasting that data simply amplifies confusion at scale.
Where Yext is useful
Yext provides value when:
- Your identity is already canonical and stable
- Coordinates and NAP have been verified
- Schema and GBP are aligned
- You want to enforce consistency across directories
In that context, Yext acts as a distribution layer.
Where Sigfides is needed first
Sigfides operates at the structural layer:
- Canonical NAP identity & formatting
- Entrance-accurate coordinates
- GBP → landing page → schema coherence
- Removal of conflicting legacy locations
- Crawl-access verification for identity pages
Once reality is correct, then distribution makes sense.
How to think about the relationship
Yext is a broadcasting tool.
Sigfides is a truth-alignment process.
One spreads signals.
The other ensures those signals are trusted before they spread.