Sigfides vs Local Falcon — Measurement vs Identity Foundations
Local Falcon is a geo-grid measurement tool. It shows how you rank across a map for specific keywords. Sigfides operates one layer earlier — we verify that the identity, NAP, coordinates, schema and GBP being measured are actually correct, consistent and trusted by Google in the first place.
The core difference
Local Falcon answers: “Where do we rank across the map today?”
Sigfides asks: “Is Google fully confident about who you are and where you are — before we measure anything?”
If your identity signals are wrong, geo-grids don’t reveal a market problem — they reveal an identity problem.
- Old addresses or phone numbers still visible in the footprint.
- Map pins dropped on the wrong building or entrance.
- GBP linking to outdated or mismatched landing pages.
- Schema describing a different or legacy version of the entity.
- Inconsistent NAP across site, GBP and external listings.
In those situations, Local Falcon is faithfully mapping confusion. The grid is accurate — but the underlying reality is not.
Where Local Falcon is valuable
Local Falcon is extremely useful once your identity is stable:
- Visualising proximity coverage and trust radius around a verified location.
- Understanding directional bias — which suburbs, corridors or regions you dominate.
- Comparing multiple locations or territories within the same brand.
- Tracking how visibility shifts over time after changes.
In that context, it’s a powerful measurement and reporting instrument.
Why identity alignment must come before geo-grid measurement
Geo-grid tools can’t fix bad inputs. They only visualise the signals Google already sees. If your address, coordinates or NAP are wrong or unstable, you will never see the desired grid, no matter how often you run a Local Falcon scan.
- Pin placed on the wrong side of an industrial estate.
- Coordinates drifting from the true front door or depot.
- Legacy locations still indexed and treated as “real”.
- Mixed naming formats across locations or brands.
- GBP categories and landing pages out of sync with the actual business.
In those cases, low or patchy grid results are not “Google being unfair” or “competitors beating you”. They are symptoms of low entity confidence.
Sigfides steps in before measurement to make sure the entity being measured is:
- anchored to a clear, canonical identity record,
- using verified coordinates and entrance-accurate pin placement,
- NAP-consistent across website, GBP and schema,
- backed by crawlable, correctly referenced identity and location pages.
Once the identity is correct and consistent, Local Falcon grids finally reflect reality — not confusion.
How Sigfides and Local Falcon work best together
Local Falcon is a geo-visibility measurement layer.
Sigfides is an identity and proximity foundations layer.
Typical sequence for teams that care about accuracy:
- Step 1 — Sigfides: Run a Canonical Identity Sync™ to clean NAP, schema, GBP and coordinates.
- Step 2 — Implement fixes: Correct pins, landing pages, schema and crawl access.
- Step 3 — Local Falcon: Measure before / after grid changes to see how trust radius and coverage improved.
After this sequence, grid improvements are not “luck” or “algorithm noise”. They are the visible result of Google gaining confidence in a precise, verified entity.