Local Trust & Proximity Signals — Before Rankings, Fix Reality.
Sigfides is a foundations-first system for aligning your business identity, geo-coordinates, NAP data, schema and Google Business Profile so search engines and AI systems trust who you are, where you are, and how far your relevance extends in the real world.
The Core Question: Does Google fully trust who you are, where you are, and how your business should appear in local and geographic results?
Most Local Search Problems Are Really Identity Problems
Your business does not become invisible because competitors publish more content. It becomes invisible when Google is not fully sure who you are, where you are, or which information is correct.
How businesses confuse Google & local systems
- Different names across your website, Google Business Profile and directories.
- Old addresses and phone numbers still indexed and crawled.
- Relocations without corrected coordinates or pin placement.
- Landing pages that do not match local or service-area intent.
- Structured data that is missing, broken or contradicts page content.
- Multi-location footprints with inconsistent NAP formatting and schema.
To humans, your brand is obvious. To Google and AI systems, your entity looks unstable. When confidence drops, visibility, proximity coverage and map presence quietly degrade — long before rankings.
Local Trust & Proximity Signals — What Sigfides Actually Aligns
We look beyond keywords and backlinks and focus on the structural signals that drive real-world visibility:
- Canonical NAP identity across website, GBP and external sources.
- Verified coordinates & entrance-accurate pin placement for each location.
- Schema / structured data alignment with your real entity and pages.
- GBP category, URL and content coherence with your on-site positioning.
- Geo-visibility confidence patterns around your true service radius.
- Competitor entity strength where they displace you in overlapping zones.
The Sigfides Method: Canonical Identity Sync Before Optimisation
Sigfides is not a quick “SEO audit”. It is a disciplined process for confirming truth, aligning signals and then measuring the effect on local visibility and proximity confidence.
What does “canonical” mean — in simple terms?
In search and SEO, canonical means the one true version of something.
- If you have three different addresses online, Google doesn’t know which one is real.
- If your business name appears in two or three formats, Google doesn’t know which one to trust.
- If your coordinates or map pin are slightly different across places, the system becomes unsure.
A canonical record is like saying to Google:
“This is the correct name. This is the correct address. This is the correct phone. This is the real location. Use this version everywhere.”
Explained like you would to an 8-year-old:
- If a school register shows your name three different ways, the teacher gets confused.
- When the register shows your name one clear way, the teacher always knows it’s you.
Canonical identity makes Google feel like the register is correct — so it can confidently recognise your business as one clear, consistent entity instead of a messy collection of half-matching versions.
Sigfides creates that single, reliable version — and then makes sure your website, GBP, schema and coordinates all match it.
You provide only the bare essentials: business name and website URL. Sigfides resolves the Google Business Profile entity, extracts visible NAP and coordinates, and builds an initial identity model.
Before any audit runs, we present the detected name, address and map pin and ask: “Is this the correct physical location and entrance?” Corrections become the canonical geolocation reference for everything that follows.
We lock the verified name, address format, phone, domain, GBP landing page and coordinates as your Sigfides Canonical Record. This record becomes the anchor for schema, GBP and location pages.
Sigfides evaluates where reality and representation diverge: conflicting NAP, mismatched URLs, incomplete LocalBusiness / Organization schema, category drift and entity confusion across the web.
Using the confirmed coordinates, we model current proximity confidence and trust radius. This baseline is captured before implementation to support credible before / after analysis.
Based on the audit, we normalise GBP, deploy or correct schema, fix landing pages and remove conflicting references. The goal is simple: every system must now agree on who you are and where you are.
We rerun the same visibility modelling to observe shifts in entity confidence and proximity coverage. Instead of vanity rank charts, you see how your trust radius and local presence actually changed.
For multi-location or mission-critical operations, Sigfides can monitor NAP, schema and coordinate drift over time, catching Google edits and data rot before they erode visibility again.
Geo-Visibility Confidence & Trusted Proximity Radius
Once your identity is canonical and coordinates are validated, Sigfides models how Google distributes confidence around your location: where you are strong, where you are weak, and where competitor entities take over.
From vanity rankings to geographic truth
- Visualise your core trust zone around the verified coordinates.
- Identify fringe areas where visibility collapses despite physical proximity.
- Understand directional bias (north, south, industrial estate, CBD, corridor routes).
- Detect where competitor entities dominate overlapping cells and displacement zones.
This is not rank tracking. It is geographic trust intelligence — evidence of how search systems perceive your real-world footprint.
Competitor Entity Confidence & SWOT-Style Intelligence
As an upgrade, Sigfides analyses the specific entities that frequently outrank you in your overlap zones — not random competitors.
- Which nearby entities have stronger structural identity signals.
- How their GBP, schema, reviews and landing pages differ from yours.
- Where they are vulnerable in NAP, proximity or entity clarity.
- Practical, non-fluffy recommendations to strengthen your position.
You receive a decision-grade view of where you can realistically overtake and where you must defend against displacement.
Who Sigfides Is Built For
Sigfides best serves organisations where accuracy, consistency and real-world trust matter more than short-term traffic spikes — including established firms, growing businesses and new operators who need Google to clearly understand who they are and where they actually operate.
Best-fit organisations
- Engineering, industrial and manufacturing companies.
- Trade and service businesses such as mechanics, plumbers, electricians, HVAC and fabrication shops.
- New and growing local businesses that need a clean, correct identity from day one.
- E-commerce or hybrid businesses with a physical address, showroom or pickup location.
- Multi-location service and equipment suppliers.
- Legacy businesses with decades of offline reputation and messy digital footprints.
- Sites inside industrial estates, business parks or multi-tenant buildings where pin precision and entrance accuracy really matter.
- Brands serious about AI Overviews and entity-based ranking — not gimmicks or shortcuts.
When to use Sigfides
- Before launching aggressive SEO, paid campaigns or international expansion.
- After relocation, rebranding or restructuring of locations or divisions.
- When visibility is unstable despite strong reputation and satisfied clients.
- When internal teams need a single, trusted identity record to reference.
Think of Sigfides as identity and proximity infrastructure — the work that should happen before anyone spends heavily on “growth”.
Real-world examples — where Sigfides makes the biggest difference
Locations with mixed naming and formatting. Sigfides establishes one network-wide canonical record, aligns schema and coordinates, and creates a repeatable onboarding standard for future locations.
Service-area uncertainty and weak proximity interpretation. Sigfides clarifies service radius and entity positioning for depot-based and on-site service businesses.
Teams compare candidate areas using our geographic visibility modelling engine to evaluate trust radius, displacement risk and competitor coverage before committing resources.
Comparison — how different businesses benefit
Avoid identity drift early — launch with one clean, canonical identity.
Pin precision, verified coordinates and unified NAP + GBP alignment.
Clear local relevance between pickup / showroom address, schema and GBP mapping.
Network-wide standards for naming, schema, coordinates and location URLs.
Improved proximity interpretation and service-zone confidence.
Use geo-visibility modelling and our geographic visibility engine to evaluate new territories before committing resources.
Trades & Local Services — How Sigfides Helps: Sigfides makes sure Google knows your real business name, your real address, the right entrance and the right phone number — and that every place online shows the same version, so customers and maps don’t get confused.
What does “Sigfides” mean?
The name Sigfides comes from two Latin ideas: signum (signal) and fides (trust).
- Signum — signal, indicator, what a system reads and reacts to.
- Fides — trust, reliability, credibility.
Put simply, Sigfides means “trusted signals.”
Modern search systems don’t just look at your website. They look at all the signals you send about your identity, address, coordinates, Google Business Profile, and how consistently those details appear across the web.
Sigfides focuses on making sure those signals are accurate, consistent and trustworthy — so Google and AI systems can clearly understand who you are, where you are, and how far your relevance extends in the real world.
What does Sigfides actually do?
Most businesses don’t lose visibility because of clever competitors. They lose it because Google isn’t fully sure who they are, where they are, or which version of their information is correct.
Sigfides checks and fixes the foundations of your online identity:
- Your business name and address (NAP).
- Your Google Business Profile details.
- Your map pin and coordinates.
- Your website landing pages that GBP points to.
- Your structured data / schema that describes your business.
When everything matches and agrees, Google gains confidence — and your visibility becomes more stable across Maps, Search and proximity-based results.
Crawl Access, Robots.txt & Sitemap Integrity — A Core Part of Sigfides Foundations
If search systems can’t reliably crawl or discover your site, identity alignment work is weakened. As part of the Sigfides Canonical Identity Sync™, we verify that your robots.txt, crawl permissions and sitemap signals reinforce trust — not block or confuse it.
What Sigfides checks & validates
- Robots.txt does not accidentally restrict core pages or location URLs.
- Sitemaps exist, resolve correctly and reference canonical URLs.
- No duplicate or conflicting sitemap locations across domains or sub-paths.
- Important identity pages are discoverable and crawlable.
- Pages linked from GBP and location content are not blocked by rules.
- Modern search and discovery agents are explicitly permitted where appropriate.
This ensures that the signals we align — NAP, schema, coordinates and landing pages — are visible to crawlers and feed into the wider entity graph.
What we correct during implementation
- Remove accidental
Disallowrules affecting key paths or parameters. - Create or standardise a clean
/robots.txtthat reflects your real-world footprint. - Publish a minimal but accurate
/sitemap.xml(or grouped sitemaps for larger sites). - Align sitemap URLs with the Sigfides Canonical Record.
- Add explicit crawl-permission statements for reputable discovery engines.
Sigfides treats crawl access as infrastructure — your identity can only be trusted if search systems can consistently read it.
Crawl Access & Signal Visibility: Your identity signals only work if search systems can actually read them. Sigfides makes sure your pages, pins, coordinates and GBP landing URLs are not accidentally hidden behind crawl rules or missing sitemaps.
Common crawl & discovery risks Sigfides frequently uncovers
- Robots.txt blocks the same page GBP links to as the primary landing page.
- Multiple sitemaps across old subdomains still indexed and conflicting.
- Relocated businesses with legacy location pages still appearing in sitemaps.
- Contact or location pages marked
noindex— but still used for GBP. - Auto-generated sitemaps exposing staging or migration URLs.
- Parameter or filter URLs allowed — but real identity pages missing.
- Discovery agents blocked — preventing entity-level understanding.
These issues are rarely visible in traditional SEO audits — but they directly impact how Google and AI systems interpret who you are, where you are and which version of your business is real.
Sigfides Pricing (EUR)
Every engagement starts the same way: start free, do it yourself first. Then, if you’d rather have Sigfides handle the full Canonical Identity Sync™, you move into clear, fixed-fee work with no surprises.
Tier 0 — Free Lite Identity Scan
- Price: €0
- Quick snapshot of NAP, GBP, schema and basic crawl / sitemap risks.
- Short summary of key risks and next steps.
- Notes on: what happens if you do nothing, what you can fix yourself, and what Sigfides would handle in a Canonical Identity Sync™.
You can action the findings yourself, pass them to your internal team, or ask us to scope a full Canonical Identity Sync™ based on the ranges below. No obligation, no automated sales sequence.
Tier 1 — Canonical Identity Sync™ (Single Location)
- Who it’s for: one main HQ, workshop, clinic, depot or office with a single primary GBP.
- Typical range: most projects fall between €600–€900 as a one-off engagement.
- Full Sigfides Canonical Record creation (name, address, phone, coordinates, GBP URL, primary landing page).
- NAP + schema + GBP alignment corrections for the main entity.
- Robots.txt & sitemap integrity check with concrete recommendations and fixes.
- Baseline and after-implementation geo-visibility snapshot (clear before / after, not vanity rank charts).
Ideal when you want the work done properly once, with a clear start and finish plus a simple, human explanation of what changed and why it matters.
Tier 2 — Multi-Location / Franchise / Dealer Group Foundations
- Who it’s for: 2–10 locations under one brand (or a tight franchise / dealer group).
- Structure: a base project fee plus a per-location amount, so you only pay for sites that actually need work.
- Typical starting point: base fee from around €1,500 plus €250–€400 per location depending on history and complexity.
- Network-wide standards for naming, NAP format and canonical identity.
- Schema patterns and location page standards you can reuse for future openings.
- Pin / coordinate and GBP alignment per location.
- Comparative geo-visibility snapshots across locations.
- Internal onboarding checklist so new locations don’t create fresh drift.
A 4-location network might sit around €2,700 (e.g. €1,500 base + 4 × €300), with exact numbers scoped after your free lite scan.
Tier 3 — Geo-Visibility Intelligence & Drift Monitoring
- Who it’s for: expansion-focused or high-value locations where ongoing visibility matters.
- One-off intelligence projects: typically from €1,000–€2,000, for deeper geo-grid / Local-Falcon-style mapping and competitor entity analysis.
- Ongoing drift monitoring: usually from €250–€750 / month, depending on locations, check frequency and reporting format.
- Focus on trust-radius behaviour, displacement risk and competitor entity strength.
- Early warnings when NAP, schema or coordinates drift before revenue is impacted.
This layer doesn’t need to be switched on from day one. Many clients start with a one-off Canonical Identity Sync™ and upgrade to monitoring only once the foundations are stable.
These ranges are indicative bands, not rigid packages. After your free lite scan, we’ll scope your footprint and quote within these ranges so there are no surprises before any paid work starts.
How Sigfides Engagement Works
Sigfides is designed as a foundations-first sequence. You don’t buy a generic “SEO audit” — you move through a clear identity and proximity alignment path only as far as your situation requires.
Every business starts with the free lite identity scan. From there, most single-location Canonical Identity Sync™ projects sit in the €600–€900 range, with multi-location and monitoring work quoted as a base fee plus per-location or per-month amounts. Simple ranges, no surprise invoices.
Progressive stages
- Free Lite Identity Scan – quick NAP, GBP and schema risk snapshot.
- Sigfides Canonical Identity Sync™ Audit – full structural identity alignment.
- Geo-Visibility Confidence Mapping – model trust radius & proximity coverage.
- Competitor Entity Confidence Module – analyse who Google trusts more and why.
- Optional Drift Monitoring & Verification – keep signals aligned over time.
You choose where to stop. Our priority is accuracy and structural confidence first — growth initiatives second.
Fix the Foundation Before You Scale
Marketing works best when your identity is trusted. Visibility improves when your proximity signals are clear. Growth compounds when Google, AI systems and customers all see one consistent version of your business.
Sigfides exists for a single purpose: to ensure Google understands exactly who you are, where you operate, and how far your relevance extends in the real world. Only then is it worth investing heavily in campaigns, outreach or expansion.
Start with the Free Identity ScanRequest a Free Sigfides Identity & Consistency Scan
Start with a low-friction snapshot. We use your business name and website to detect your GBP entity, core NAP, coordinates and identity risks — then show you whether a deeper Sigfides audit makes sense.
Your free lite scan includes:
- NAP consistency check (name, address, phone) across website & GBP.
- Website ↔ GBP URL and domain alignment review.
- Category and business-type sanity check.
- Detection of missing or obviously broken structured data.
- A simple “entity confidence & risk” summary.
Only your Business Name and Website are required for the scan. The GBP link is optional — if you don’t provide it, Sigfides will attempt to detect it automatically. No spam, no automated sales sequence — if we see structural issues, we’ll simply show you what they are and outline what a full Sigfides Canonical Identity Sync would cover.
Tell Sigfides Where to Look First
Questions About Sigfides
A few clarifications about what Sigfides is — and what it is not.